Philip (Phil) Fernbach is an Associate Professor of Marketing and Director of the Center for Research on Consumer Financial Decision-Making at the Leeds School of Business at the University of Colorado, Boulder. He teaches data analytics and behavioral science to undergraduates and Master’s students, and is published widely in the top journals in cognitive science, consumer research and marketing.
Fernbach is co-author of The Knowledge Illusion: Why We Never Think Alone, (Riverhead Books, 2017) which was chosen as a New York Times Editors’ Pick. He has also written for The New York Times and Harvard Business Review, and his research has been featured in outlets such as The Wall Street Journal, The Washington Post, National Public Radio, and the BBC. The Society for Consumer Psychology awarded Fernbach the Early Career Award for contributions to consumer research. He received his PhD in cognitive science from Brown University, and his undergraduate degree in philosophy from Williams College.
